{"id":3039,"date":"2022-05-01T18:52:24","date_gmt":"2022-05-01T18:52:24","guid":{"rendered":"https:\/\/fusionwm.com\/?p=3039"},"modified":"2022-09-01T23:02:52","modified_gmt":"2022-09-01T23:02:52","slug":"heres-why-you-need-to-be-video-savvy-in-your-business","status":"publish","type":"post","link":"https:\/\/fusionwm.com\/heres-why-you-need-to-be-video-savvy-in-your-business\/","title":{"rendered":"Here\u2019s Why You Need To Be Video Savvy in Your Business"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/fusionwm.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-09-01-at-1.19.16-PM-1024x438.png\" alt=\"Here\u2019s Why You Need To Be Video Savvy in Your Business\" class=\"wp-image-3042\" srcset=\"https:\/\/fusionwm.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-09-01-at-1.19.16-PM-1024x438.png 1024w, https:\/\/fusionwm.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-09-01-at-1.19.16-PM-300x128.png 300w, https:\/\/fusionwm.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-09-01-at-1.19.16-PM-768x329.png 768w, https:\/\/fusionwm.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-09-01-at-1.19.16-PM-1536x658.png 1536w, https:\/\/fusionwm.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-09-01-at-1.19.16-PM.png 1850w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Zoom. Google Meet. Microsoft Teams. If you hadn\u2019t used these or other online video services with clients, prospects or workplace team members before the pandemic, chances are you\u2019ve had plenty of experience with at least one of them recently.&nbsp;<\/p>\n\n\n\n<p>Well, the age of remote online video meetings may be just beginning. Business owners and employees alike have increasingly realized that online meetings can be an easy and cost-effective way to engage with others, attract new business (including clients who are well outside their local geographic market) and boost their brands. Clients and customers like the flexibility of video too. Even when the pandemic is far in the rearview mirror, it\u2019s likely that online meetings will continue to be a key tool in companies\u2019 efforts to grow and run smoothly.&nbsp;<\/p>\n\n\n\n<p><strong>The upshot:<\/strong> More and more, you\u2019re being judged on your video communication skills by people who are important to your success. If you\u2019re not ready, willing and able to incorporate video-based communications into your business on an ongoing basis, you run a real risk of lagging behind those who do. And if you\u2019re an executive within a company, your advancement potential might be threatened if you can\u2019t successfully harness the power of video.<\/p>\n\n\n\n<p>With that in mind, here\u2019s a look at some of the best ways we know of to use video technology and strategies to build a better business and a better career.&nbsp;<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#1d49a7\">The importance of video in the business world<\/h1>\n\n\n\n<p>Business owners, experts and researchers have been paying close attention to the topic of video-based communication since it exploded during the pandemic. To see how important it\u2019s become in the workplace, consider a survey from last year by Wakefield Research showing that:<\/p>\n\n\n\n<ul><li>A full 83 percent of workers have been disciplined for mistakes in company video or audio meetings.&nbsp;<\/li><li>Video communication mistakes can lead to client defections, lost sales opportunities and missed deadlines.<\/li><li>Disciplinary steps taken included losing the responsibility of steering a meeting or formal and informal reprimands. One-third of those disciplined were removed from their projects.&nbsp;<\/li><li>Approximately 25 percent of executives have <em>fired<\/em> an employee for a mistake made during a video or audio conference.<\/li><\/ul>\n\n\n\n<p>Given the trends toward continued hybrid\/remote working schedules and less business travel\u2014one survey of large businesses by Bloomberg found that 84 percent plan to spend less on business travel in the post-pandemic era\u2014video meetings, presentations and conferences are likely to become part of the new normal for businesses.&nbsp;<\/p>\n\n\n\n<p>Indeed, consider the conclusions of three business administration experts in the<em> Harvard Business Review<\/em> who argue that, for executives, tech and digital literacy is as important as financial literacy: \u201cThese capabilities that used to be nice-to-haves are now must-haves \u2026 Covid-19 moved tech from the periphery into the center, and it is here to stay. Although tech and digital trends do not uniformly affect all jobs today, we believe it is only a matter of time before these skills become baseline qualifications across the board.\u201d&nbsp;<\/p>\n\n\n\n<p>Oh, and if the growth plan for your business or division involves hiring millennials, consider that 67 percent of them judge a company by its tech prowess and 49 percent prefer to work in the office just three to four days per week. Poorly run video interviews and presentations could therefore hurt your ability to recruit.<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#1d49a7\">Be the director<\/h1>\n\n\n\n<p>To really shine in online video meetings, think of yourself as a film or television director who has the power to present and switch back and forth between various \u201cscenes\u201d\u2014which, in your case, may mean live video with you talking to your viewer(s), information you write on an e-whiteboard to show participants, and charts and data that refer to and support what you\u2019re talking about.&nbsp;<\/p>\n\n\n\n<p>With the proper technology, you can have all of these scenes at the ready for your client meetings, job interviews, trainings, team meetings and various check-ins\u2014and be able to present them to viewers quickly and seamlessly. These types of multifaceted video meetings are more engaging than static meetings where the only image on screen is your face.<\/p>\n\n\n\n<p>The good news is that it\u2019s not difficult to get up and running. The tools you\u2019ll need include:<\/p>\n\n\n\n<ul><li><strong>Two monitors.<\/strong> One will be for your main scene of you talking live to viewers through your webcam. The other will be for the supporting slides, data, text and other information you want your audience to see from time to time.&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><strong>A high-quality microphone.<\/strong> Rather than rely on your computer\u2019s built-in microphone, consider an external USB microphone. You\u2019ll be much clearer to attendees, and you can set it up several feet away from you so you don\u2019t have a microphone up against your mouth in the video.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><strong>A physical backdrop.<\/strong> A pop-up background designed for photography will look clean and professional\u2014and if it has a green-screen feature, you can project high-resolution images on it. Without a green screen\u2014using, say, the backgrounds that come with Zoom\u2014the outline of your head can blend into the background or appear discolored. A pop-up background you install is better even than an office-like environment because it features no distractions for viewers.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Whiteboard technology.<\/strong> Another way to engage online viewers as you might in an in-person meeting is to use a whiteboard\u2014in this case, by broadcasting what you write or draw on a tablet. Zoom\u2019s interface allows you to project what you write on a mobile device, or you can use an AirServer application and the Notability application to do the job.&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><strong>Stream deck.<\/strong> This is a device that serves as the control center for switching between various scenes in your meetings. It\u2019s smoother and easier than using your mouse, so you can jump back and forth cleanly and quickly.&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><strong>Video switching software.<\/strong> This software allows you to record and livestream videos while mixing in scenes from multiple sources, such as pre-recorded video or audio, lower thirds, Windows captures, PowerPoints, images, text, browser windows, webcams and capture cards. The software has become extremely powerful and relatively easy to use.<\/li><\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#1d49a7\">Take these action steps<\/h1>\n\n\n\n<p>Some of the best moves to make (based on our experience and consultation with digital video pros) include the following:<\/p>\n\n\n\n<ol><li><strong>Create an agenda.<\/strong> Online meetings are too easily viewed by some as informal check-ins. Regardless of the format, good client and team meetings need structures that are adhered to. Otherwise, you can look unprepared and disorganized to the people you want to win over or influence.<\/li><li><strong>Pay attention to your lighting.<\/strong> If you\u2019re conducting online meetings in a room with plenty of natural light, great. If not, you\u2019ll likely want to buy a lighting kit that includes specialized, customizable lighting such as a ring light.&nbsp;<\/li><li><strong>Turn off other programs and applications.<\/strong> When you\u2019re presenting online, silence your Outlook reminders, Slack messages, cellphones and other auditory distractions\u2014all of which send the message that you\u2019ve got other things going on than the clients or other people currently in front of you. It also can save you embarrassment if you receive sensitive messages during the meeting.<\/li><li><strong>Wear transparent makeup.<\/strong> It doesn\u2019t matter what gender you are\u2014all of us can easily appear \u201cshiny\u201d on screen. Often a small bit of powder is all that\u2019s needed to minimize or eliminate distracting glare. If your spouse knows more about makeup than you do, ask for help.<\/li><li><strong>Use a hardwired connection.<\/strong> Wireless connectivity is commonplace in most aspects of our online lives these days\u2014but it shouldn\u2019t be part of your online meetings. Wireless is simply not yet dependable enough to ensure the reliable, rock-solid connection that you\u2019ll get with a hardwired approach.&nbsp;<\/li><li><strong>Prepare and check your background in advance.<\/strong> Your physical background or backdrop should be in place properly\u2014no bulges, no edges showing, no unwanted items in the frame and so on.&nbsp;<\/li><li><strong>Understand the physical limitations of online meetings.<\/strong> Chances are your audience is watching you on a laptop screen or maybe even their phones. So make any slides, graphs, data or charts big enough to be seen on the small screen. Similarly, use images instead of text to the extent possible\u2014and increase the font size of the text you do include.&nbsp;<\/li><li><strong>Have a dedicated online meeting space.<\/strong> It does your credibility little good if it\u2019s clear to participants that you\u2019re hosting your meeting in your bedroom or kitchen or a high-traffic area. Devote a specific space to online video interactions, and make it look professional. (This is yet another reason to set up a physical background.)<\/li><li><strong>Stay focused.<\/strong> People in meetings want to be heard and noticed. That\u2019s hard enough in person sometimes, and much tougher online. So don\u2019t try to multitask or turn off your camera to check an email. Anything you do that paints you as distracted or disinterested can hurt you, your business or both.<\/li><\/ol>\n\n\n\n<p>These action steps aren\u2019t terribly difficult to take\u2014even if you\u2019re a technophobe. But they\u2019re ones that too often get forgotten and end up making people look careless, sloppy and downright unprofessional.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"375\" src=\"https:\/\/fusionwm.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-09-01-at-1.03.56-PM-1024x375.png\" alt=\"Here\u2019s Why You Need To Be Video Savvy in Your Business\" class=\"wp-image-3041\" srcset=\"https:\/\/fusionwm.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-09-01-at-1.03.56-PM-1024x375.png 1024w, https:\/\/fusionwm.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-09-01-at-1.03.56-PM-300x110.png 300w, https:\/\/fusionwm.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-09-01-at-1.03.56-PM-768x281.png 768w, https:\/\/fusionwm.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-09-01-at-1.03.56-PM-1536x562.png 1536w, https:\/\/fusionwm.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-09-01-at-1.03.56-PM.png 1546w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#1d49a7\">The time is now<\/h1>\n\n\n\n<p>The world has changed in fundamental ways in recent years. We believe it\u2019s highly likely that being able to deliver engaging, rich video presentations and meetings will become \u201ctable stakes\u201d for business owners and executives going forward. That means the time to get skilled at using video and bringing it to clients, prospects, team members and partners is now.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This report was prepared by, and is reprinted with permission from, VFO Inner Circle.&nbsp; AES Nation, LLC is the creator and publisher of VFO Inner Circle reports.<\/p>\n\n\n\n<p>Disclosure: The opinions expressed in this commentary are those of the author and may not necessarily reflect those held by Kestra IS or Kestra AS. The material is for informational purposes only. It represents an assessment of the market environment at a specific point in time and is not intended to be a forecast of future events, or a guarantee of future results. It is not guaranteed by Kestra IS or Kestra AS for accuracy, does not purport to be complete and is not intended to be used as a primary basis for investment decisions. It should also not be construed as advice meeting the particular investment needs of any investor. Neither the information presented nor any opinion expressed constitutes a solicitation for the purchase or sale of any security. Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA\/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS.<\/p>\n\n\n\n<p>Fusion Wealth Management is not affiliated with Kestra IS or Kestra AS. <a href=\"https:\/\/www.kestrafinancial.com\/disclosures\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.kestrafinancial.com\/disclosures<\/a><\/p>\n\n\n\n<p>VFO Inner Circle Special Report<br>By Russ Alan Prince and John J. Bowen Jr.<br>\u00a9 Copyright 2021 by AES Nation, LLC. All rights reserved.<\/p>\n\n\n\n<p>No part of this publication may be reproduced or retransmitted in any form or by any means, includ- ing, but not limited to, electronic, mechanical, photocopying, recording or any information storage retrieval system, without the prior written permission of the publisher. Unauthorized copying may subject violators to criminal penalties as well as liabilities for substantial monetary damages up to $100,000 per infringement, costs and attorneys\u2019 fees.<\/p>\n\n\n\n<p>This publication should not be utilized as a substitute for professional advice in specific situations. If legal, medical, accounting, financial, consulting, coaching or other professional advice is required, the services of the appropriate professional should be sought. Neither the authors nor the publisher may be held liable in any way for any interpretation or use of the information in this publication.<\/p>\n\n\n\n<p>The authors will make recommendations for solutions for you to explore that are not our own. Any recommendation is always based on the authors\u2019 research and experience.<\/p>\n\n\n\n<p>The information contained herein is accurate to the best of the publisher\u2019s and authors\u2019 knowledge; however, the publisher and authors can accept no responsibility for the accuracy or completeness of such information or for loss or damage caused by any use thereof.<\/p>\n\n\n\n<p>Unless otherwise noted, the source for all data cited regarding financial advisors in this report is CEG Worldwide, LLC. The source for all data cited regarding business owners and other professionals is AES Nation, LLC.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zoom. Google Meet. Microsoft Teams. If you hadn\u2019t used these or other online video services with clients, prospects or workplace team members before the pandemic, chances are you\u2019ve had plenty of experience with at least one of them recently.&nbsp; Well, the age of remote online video meetings may be just beginning. Business owners and employees [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":3040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here\u2019s Why You Need To Be Video Savvy in Your Business - Fusion Wealth Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fusionwm.com\/heres-why-you-need-to-be-video-savvy-in-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s Why You Need To Be Video Savvy in Your Business - Fusion Wealth Management\" \/>\n<meta property=\"og:description\" content=\"Zoom. Google Meet. Microsoft Teams. If you hadn\u2019t used these or other online video services with clients, prospects or workplace team members before the pandemic, chances are you\u2019ve had plenty of experience with at least one of them recently.&nbsp; Well, the age of remote online video meetings may be just beginning. 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